March, 2025: Brand Identity
CritterCab: was created to transform the veterinary experience into something more accessible. It is a mobile veterinary clinic providing convenient and compassionate care for pets in the comfort of one’s own home.
My role: As a freelance designer for this project, I designed the brand identity. The main idea was to break away from the cold, clinical feel that’s often associated with vet practices and create an environment that feels warm, trustworthy, and inviting from the very first moment.
Results: Completed the full brand identity within 3 weeks