July, 2023: Brand Identity
Elevate was a nonprofit business launched by Ford Motor Company. Ford’s department, “Ford Next, LLC,” served as an incubator for launching new businesses within Ford. One of these businesses focused on giving back to the community in a way that was backed by research and need.
Elevate helped those in Detroit, MI, who fell within the ALICE demographic to lease a safe, repurposed Ford vehicle at a lower monthly cost. Insurance and maintenance were included.
My role: as a Sr. Brand Designer for Ford, I designed the brand identity and all marketing materials used for the business. I also conducted multiple research interviews through Focus: HOPE with the purpose of understanding the need for personal transportation within the chosen demographic.
Final deliverables included: brand identity, website, app, marketing collateral, a vehicle wrap, and swag.