July, 2025-October 2025
Overview: Test driving an EV provides a firsthand experience for shoppers looking to make the switch or get into their next vehicle. A dedicated test drive component on the Mustang Mach E vehicle home page provided valuable insights for future optimization.
Challenge: The Ford marketing department lacked data on physical foot traffic to dealerships, specifically with customers wanting to test drive the 2025 Mustang Mach E.
Strategy: I designed a component on the 2025 Mustang Mach E vehicle home page to direct customers to the ‘Schedule a test drive’ sign-up form. This test utilized the top attributes of the ‘25 Mustang Mach E to attract customers at a high-level.
My Role: As Sr. Designer on the Marketing Team, I worked closely with the Model e team to launch this effort. I worked within FIgma to design this component and prototype it for review + approvals.
The test drive component on the Ford website
Initial brainstorming on Miro for potential tests to run over the course of the back half of 2025. The first one we ran was the Test Drive component on the 2025 Mustang Mach E page.
The in-progress work in Figma