July, 2023
Elevate was a non-for-profit business launched via Ford Motor Co. in 2023. Ford Motor Company’s department called “Ford Next, LLC” served as an incubator for launching new businesses within Ford. One of the businesses focused on giving back to the community in a way that was backed by research and need.
Elevate helped those in Detroit, MI who fell within the ALICE demographic to lease a safe and re-purposed Ford vehicle at a lower monthly cost. Insurance and maintenance were included.
My role as Sr. Brand Designer was to design all of the brand identity and marketing materials used for this business. I also conducted mutliple research interviews through FOCUS:HOPE with the purpose of understanding need for personal transportation within the chosen demographic.
Final deliverables included: Brand identity, website, app, marketing collateral, a vehicle wrap, and swag.